Analytics

Advanced Analytics: Every Click Tells a Story

trimy's Advanced Analytics gives you deep insights into every click: geography (country, region, city), devices (mobile, desktop, tablet), browsers, referrers, campaign tags, and more. Turn every link click into actionable business intelligence.

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See Your Data at a Glance

Illustrative example — not live data

Clicks by Device

Mobile58%

Desktop34%

Tablet8%

Top Countries

🇺🇸 United States3,204
🇬🇧 United Kingdom1,118
🇨🇦 Canada742
🇦🇺 Australia501

What Is Advanced Analytics?

Advanced Analytics automatically captures rich data from every click on your trimy short links. Not just "how many clicks" — you get where the clicks came from (geography), what devices they used, which browser, how they found the link (referrer), and any campaign tags you added.

This is what separates trimy from basic URL shorteners. Traditional shorteners give you click counts. trimy gives you the full story: a visitor in San Francisco, on Chrome, mobile device, coming from Twitter, clicked your link at 2:14 PM on Tuesday. See patterns across thousands of clicks and make data-driven decisions.

And when you don't want to read charts, trimy's AI writes the summary for you — a plain-English verdict on what's working, included on every plan.

What Gets Tracked

Every click captures six categories of context automatically — no setup required.

Geography

Country, region, city, and timezone for every click.

Device & Browser

Device type, OS, browser, and version — down to language settings.

Referrer

Where the click came from — direct, search, social, email, or a specific domain.

Campaign & Attribution

UTM source, medium, campaign, and content — matched automatically to your links.

Timing & Channel

Exact click time and channel — QR scan, direct link, or preview page.

Bot Filtering

Automated traffic flagged and separated from real human clicks.

Real-World Use Cases

Regional Marketing Insights

An e-commerce company runs a nationwide sale and finds clicks concentrated in a handful of states rather than spread evenly. They shift ad spend toward the states already showing intent and test new targeting in the ones lagging behind.

Mobile vs. Desktop Strategy

A SaaS company sends email links and sees mobile clicks consistently outnumber desktop by roughly two to one. They rebuild their landing page mobile-first, then use the same links to track whether the redesign actually moved the conversion needle.

Social Platform Performance

A content creator posts the same trimy link across Twitter, Instagram, TikTok, and YouTube. The per-platform click breakdown shows one channel pulling meaningfully ahead of the others — so future content and hashtag strategy follows the data instead of follower-count assumptions.

Browser Compatibility Testing

A web app company notices a small but steady slice of clicks still come from a legacy browser they'd stopped actively testing. They check for rendering issues, ship a fix, then use trimy's browser breakdown on the same links to confirm bounce rate actually dropped afterward.

Advanced Analytics Features

Time-Series Charts

See clicks over time by date, hour, or hour-of-day. Identify peak traffic times and optimize timing of your campaigns.

Breakdown Charts

See what percentage of clicks came from each country, device type, browser, or referrer. Visual pie charts and detailed tables.

Geographic Maps

Country-level geographic breakdown showing which markets drove clicks. Sortable by click volume for easy identification of top markets.

Custom Filters

Filter analytics by date range and exclude bot traffic to focus on real clicks. Drill down into breakdowns by country, device, browser, referrer, and UTM dimensions.

Bot Detection

Automatically identify bot traffic and filter it out. See real human clicks vs. automated traffic. Optional exclusion from analytics.

Export to CSV

Export analytics reports to CSV for further analysis in Google Sheets, Excel, or Tableau.

Advanced Analytics by Plan

Plan	Retention	Insights	Export (CSV + API)
Free	14 days	Full insights	Last 14 days
Starter	60 days	Full insights	Last 60 days
Professional	120 days	Full insights	Last 120 days
Business	365 days	Full insights	Last 365 days

CSV export and REST API access to analytics data are available on every plan, including Free. Both are bounded by your plan's retention window — you can't export data older than what your plan retains.

Frequently Asked Questions

How accurate is the geographic data?

Geographic data is provided by Cloudflare's geolocation infrastructure, which resolves country, region, city, and timezone from each request. Country-level accuracy is very high; city and region accuracy depends on Cloudflare's data. VPNs and proxies can affect accuracy. trimy honors privacy standards — no collection of precise location without consent.

What counts as a "click" in analytics?

A click is a request to your short link that results in a redirect. Page previews, bot crawls (when filtered), and repeated clicks from the same IP within seconds are all counted. You can filter out bots to see only human clicks.

How long is analytics data retained?

Retention depends on your plan: Free (14 days), Starter (60 days), Professional (120 days), Business (365 days). After retention period, old data is archived. You can export data anytime before it expires.

How can I compare performance across multiple links?

Use Campaign Management to group related links under a campaign and view their aggregate and individual performance together. For A/B testing, trimy's dedicated A/B Test dashboard shows variant-by-variant conversion comparisons in real time.

Is there an API for analytics?

Yes, on every plan including Free. Enable the "View Analytics" permission on your API key to query analytics data via REST API and integrate it into your own dashboards, reporting systems, or data warehouse — results are bounded by your plan's retention window, same as CSV export.

Does trimy comply with privacy regulations?

Yes. trimy complies with GDPR, CCPA, and other privacy standards. IP anonymization is available. No personal data (names, emails) is collected or stored unless you integrate trimy with your CRM.

See every dimension of your audience.

Deep click insights give you a complete picture of who's clicking your links, where they're from, and how to reach more of them.

View Advanced Analytics All Features

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