Real Estate & Property

Every Property Link,
Every Buyer Tracked.

Real estate agents and brokerages use trimy to track listing link performance across portals and direct campaigns, add QR codes to yard signs for immediate mobile engagement, and attribute virtual tour visits by channel.

Your Yard Sign Has No Idea How Many People Scanned It

Prospective buyers find listings via Rightmove, Zillow, your agency website, email newsletters, and yard signs — but your CRM just shows enquiries, not the full click journey. You're spending on print materials and portal listings without knowing which drives the most qualified traffic.

How trimy Helps Real Estate Teams

Per-Listing Attribution Across All Portals

Create a unique tracked link for each listing — one pointing to Rightmove, one to Zillow, one to your agency site. See which portal drives the most click engagement per property, and prioritise listing spend accordingly.

Attribution per portal per listing

QR Codes on Yard Signs and Flyers

Print a trimy QR code on every yard sign, window card, or property flyer. Buyers scan with their phone to reach the listing immediately. Track how many people engage with your printed materials versus online listings.

Offline-to-online scan tracking

Virtual Tour Link Attribution

Track which channel drives the most virtual tour visits — email, portal, QR scan, or social. Virtual tours are a buying signal: knowing which source drives them lets you invest where qualified intent is highest.

Virtual tour traffic by source

Agent-Specific Campaign Attribution

Each agent creates their own tracked links for listings they manage. Analytics are scoped to their team workspace — so you can compare agent-level campaign performance across the brokerage without data mixing.

Per-agent campaign analytics

How It Works

1

Create Links per Listing and Channel

For each new listing, create tracked short links: one per portal (Rightmove, Zillow, your site) and one for the yard sign QR code. All point to the same listing page.

2

Generate QR for Print Materials

Generate a branded QR code for the yard sign, flyer, or window card. Download in high resolution. Print alongside the property address and agent contact details.

3

Launch Across Channels

Submit listing to portals using their respective tracked link. Send the email campaign link. Place the yard sign. Each channel is now independently attributable.

4

See Where Buyers Come From

Track which channel drives the most clicks per listing. See which portals deliver qualified interest (high clicks, low bounce). Allocate next listing's marketing budget accordingly.

Frequently Asked Questions

Can I track how many people scan a QR code on a yard sign?

Yes. Each trimy QR code is a tracked short link. Scans are logged with timestamp, device, operating system, and geographic location. You see exactly how many people engaged with your yard sign — and when.

Can I update the listing URL after the sign is printed?

Yes. trimy QR codes are dynamic. If your listing moves from one portal to another, or your agency website URL changes, update the destination in trimy — the printed QR code immediately points to the new page.

Can I create separate links for each agent?

Yes. Each agent works within their own team workspace. Their links and analytics are scoped to their workspace — so brokerage managers can see aggregate performance, while individual agents see only their own campaigns.

Can I track which property portal drives the most serious inquiries?

trimy tracks clicks, device types, and geographies per link. You can compare click volume per portal per listing to see which portal drives the most engagement. Cross-referencing with your CRM enquiry data gives a full picture of intent quality.

Are QR codes appropriate for luxury property listings?

Yes. trimy's QR code generator supports full brand customisation — match your agency colours, add a logo, choose a refined frame style. The result is a professional, on-brand QR code suited to any property tier.

Related Use Cases

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