How many routing rules can I add per link?

The number of routing rules per link depends on your plan: Professional (10 rules) and Business (25 rules). Smart Routing isn't available on Free or Starter plans. Rules are evaluated in priority order, and the first matching rule determines the destination. A default destination is used when no rules match.

Can I combine multiple conditions in one rule?

Currently each rule targets a single condition type — country, device, OS, or browser. To route by both country and device, you create two rules with appropriate priorities. This keeps rules simple and predictable while covering the most common routing scenarios.

Does geo-routing work accurately for mobile users?

Yes. trimy uses Cloudflare's global network to detect each visitor's country, which is accurate for virtually all users — including mobile. Country-level routing is highly reliable; city-level accuracy can vary depending on the visitor's mobile provider.

Can I test my routing rules before publishing?

You can preview how your routing rules will behave from the link settings panel — it shows a summary of which conditions route to which destinations. For live testing, access your link using a VPN or device emulator to simulate different countries and device types.

What happens if none of the rules match?

If no routing rule matches a visitor's country, device, OS, or browser, they are sent to the default destination URL you set when creating the link. This ensures every visitor reaches a valid destination even when your rules don't cover their specific context.

Is routing available on all plans?

Smart Routing (geo and device routing) is available on Professional and Business plans. Starter plan users get basic link management without conditional routing. Upgrading to Professional unlocks up to 10 routing rules per link.

Routing Rules

Routing Rules: One Link, the Right Destination for Everyone

Attach conditional rules to any short link and send each visitor to a different destination based on their country, device type, operating system, or browser — no code, no developer needed.

Try smart routing free

One Link, Different Destinations

🇺🇸 Country = United States us.yoursite.com

Device = Mobile yoursite.com/app

Default yoursite.com

What Are Routing Rules?

Routing Rules let you attach conditional rules to any trimy short link. When someone clicks the link, trimy evaluates their request against your rules in priority order and redirects them to the matching destination. If no rule matches, they go to the default destination.

This solves a persistent problem in global marketing: you want a US visitor to see a US pricing page, a UK visitor to see a UK page, and an iOS user to be sent to the App Store — all from the same link you put in a single email. Routing Rules handle this automatically at the redirect layer, with zero latency added.

Routing Rule Types

Country Routing

Redirect based on where your visitor is. Send US visitors to your US pricing page, UK visitors to your UK site, or give each region its own localized landing page — all from the same link, automatically.

Country = US → https://mysite.com/us-pricing

Device Routing

Route based on device type: Mobile, Tablet, or Desktop. Send mobile users to your app download page, desktop users to your full web experience, and tablet users to a tablet-optimized view — all from one link.

Device = Mobile → https://mysite.com/mobile

Operating System Routing

Route based on the visitor's operating system: iOS, Android, Windows, macOS, or Linux. The classic use case is app store routing: iOS users go to the App Store link, Android users go to Google Play — from one short link.

OS = iOS → https://apps.apple.com/app/...

Browser Routing

Route based on which browser the visitor uses: Chrome, Firefox, Safari, Edge, and more. Useful for browser compatibility testing, directing users to browser-specific downloads, or tracking browser-specific campaigns.

Browser = Safari → https://mysite.com/safari-landing

Priority-Based Rule Evaluation

When multiple rules are attached to a link, trimy evaluates them in priority order and uses the first matching rule. You control the priority of each rule. If no rule matches, the visitor goes to the link's default destination.

Example: App Download Link

1 OS = iOS → App Store Matched → redirect

2 OS = Android → Google Play Checked if Rule 1 missed

↓ Default → App landing page No rules matched

Real-World Use Cases

App Store Routing

A mobile app puts one link in their email newsletter. iOS users land on the App Store, Android users go to Google Play, desktop users see the app's web page. One link in the email, three perfectly targeted destinations — no developer involvement needed.

Global Campaign Localization

An e-commerce brand runs a global Black Friday campaign with one link. US visitors see USD pricing, UK visitors see GBP pricing, EU visitors see the EUR storefront, and everyone else gets the global site. Country routing handles this automatically — no separate links per region needed.

Mobile-First Landing Pages

A travel company runs social ads where 80% of traffic is mobile. Device routing sends mobile users to a mobile-optimized booking flow with larger buttons and fewer fields. Desktop users get the full-featured booking page. Conversion rates improve without building a separate URL.

Browser-Specific Downloads

A browser extension developer shares one install link. Chrome users get the Chrome Web Store URL, Firefox users get the Mozilla Add-ons page, Edge users get the Microsoft Edge Add-ons store. Each user lands exactly where they can install the extension without any friction.

How to Set Up Smart Routing

1

Create your short link

Create or select a trimy short link with a default destination — the fallback URL for visitors who don't match any routing rule.
2

Open the Routing Rules editor

Navigate to the link's settings and open the Smart Routing tab. This is where you define, order, and manage your routing rules.
3

Add rules and set priority

Add rules by choosing a rule type (Country, Device, OS, Browser), entering the condition value, and the destination URL. Drag rules to reorder their priority.
4

Test and go live

Routing takes effect immediately with no deployment needed. Share your link and analytics will track clicks across all routing destinations — including which rules were matched.

Routing Rules by Plan

Plan	Smart Routing	Rules / URL	Rule Types
Free	—	—	—
Starter	—	—	—
Professional	✓ Included	Up to 10 rules	Country, Device, OS, Browser
Business	✓ Included	Up to 25 rules	Country, Device, OS, Browser

Smart Routing is available on Professional and Business plans. Rules are evaluated in real-time at the redirect layer with zero additional latency.

Frequently Asked Questions

Does Smart Routing add latency to the redirect?

No. Routing rules are evaluated at the infrastructure level during the same redirect operation. The visitor's country, device, and browser are all determined from the request headers in microseconds — there is no additional round-trip or delay compared to a standard redirect.

How accurate is country detection?

Country detection is powered by Cloudflare's global network and is accurate for 99.9%+ of visitors. VPNs can occasionally affect results, but this is true for any location-based system. Device, OS, and browser detection is reliable for all modern phones, tablets, and computers.

What happens if no routing rule matches?

The visitor is redirected to the link's default destination URL — the same URL the link used before any routing rules were added. The default destination is your safety net and is always required.

Can I combine different rule types on one link?

Yes. You can mix Country, Device, OS, and Browser rules on the same link, evaluated in your chosen priority order. For example: Rule 1 (iOS → App Store), Rule 2 (Android → Google Play), Rule 3 (Country = DE → German landing page), Default → Global page.

Are routed destinations tracked in analytics separately?

Yes. trimy's analytics track all the request dimensions (country, device, OS, browser) independently of routing. So you can see exactly how many visitors matched each rule, what countries they came from, and all other standard analytics dimensions — even after routing them to different pages.

Does Smart Routing work with custom domains?

Yes. Smart Routing works identically whether the link is on trimy.io or a custom domain. The routing happens at the redirect layer before the visitor reaches any destination — domain configuration doesn't affect routing behavior.

One link. The right page for everyone.

Set routing rules by country, device, OS, or browser — with zero code and no latency added to redirects.

Set Up Routing Rules All Features

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