Events & Conferences

Every Registration Link
Filled with Intent Data.

Event organisers and conference teams use trimy to track registration link performance by channel, report on sponsor link delivery, and deploy on-site QR codes for schedules, maps, and networking — with full scan analytics.

You Sold Out — But You Don't Know Which Channel Drove the Most Registrations

Your event registration link went out via email, LinkedIn, partner newsletters, and speaker social posts. Every source used the same registration URL. Your event platform shows total registrations but nothing about which channel drove them — making it impossible to plan your next event's marketing mix.

How trimy Helps Events Teams

Registration Attribution Per Channel

Create a unique tracked link per outreach channel (email, LinkedIn, speaker posts, partner newsletters). Each points to the same registration page but generates separate analytics — so you know exactly which channel drove registrations.

Know your highest-converting channel

Sponsor Link Reporting With Real Numbers

Provide each sponsor with their own tracked link and deliver a click report after the event. Sponsors see click volume, device breakdown, and geographic reach of the audience who engaged with their link — valuable data for renewal conversations.

Sponsor reporting that closes renewals

On-Site QR Codes for Schedules and Wayfinding

Print QR codes on lanyards, signage, and programmes linking to the schedule, venue map, or speaker bios. Track scan activity during the event to understand which touchpoints attendees engage with most.

Scan analytics during the event

Post-Event Links That Redirect Gracefully

Set registration links to expire when the event passes. Redirect to a thank-you page, recording access, or next-year save-the-date — keeping your audience engaged long after the doors close.

Post-event redirect on expiry

How It Works

1

Create Links per Outreach Channel

Create one tracked link per channel (email campaign, LinkedIn, speaker posts). Give each a clear code (trimy.io/event-email, trimy.io/event-li). All point to the same registration page.

2

Launch Your Event Campaign

Share each channel's link with the right audience. Give speakers and partners their assigned link. Give sponsors their dedicated sponsor link for promotion.

3

Deploy On-Site QR Codes

Generate QR codes for schedule, venue map, and sponsor pages. Print on signage, lanyards, and programmes. Scan data is tracked in real time during the event.

4

Deliver Post-Event Reports

After the event, export registration channel analytics. Provide sponsors their click reports. Use the data to plan and pitch your next event with confidence.

AI Feature
Professional & Business

AI-Generated Post-Event Channel Reports

trimy AI can write a plain-English summary of your event's link performance — which channels drove the most registrations, when attendee interest peaked, and what sponsor link engagement looked like. Use it in your post-event sponsor report.

Upgrade to unlock

Frequently Asked Questions

Can I see which marketing channel drove the most registrations?

Yes. Create a unique trimy link per channel. All links point to the same registration page; analytics are tracked per link. After the event, compare clicks and patterns per channel to understand your most effective promotional channel.

Can I give each sponsor their own trackable link?

Yes. Create a trimy link per sponsor. Each sponsor's promotional material uses their unique tracked link. After the event, export that link's analytics — clicks, device breakdown, geographic reach — as their performance report.

Can registration links expire automatically after the event?

Yes. Set an expiry date and optional redirect destination. When the event passes, the link redirects visitors to a post-event page (recording access, save-the-date for next year) instead of a dead registration form.

Can I use QR codes on printed event materials?

Yes. Generate branded QR codes for any trimy link. Use them on printed schedules, lanyards, signage, and sponsor booths. Scan analytics are tracked in real time during the event.

How do I handle links that need to change last-minute?

Update the destination URL of any trimy link at any time — including during the event. If your session moves rooms and the schedule URL changes, update once in trimy and all printed QR codes immediately point to the updated schedule.

Related Use Cases

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