Every Booking Link,
Every Channel, Tracked.
Airlines, OTAs, and travel brands use trimy to attribute booking conversions across partner channels, track time-sensitive fare campaign links, and manage affiliate and agency distribution with precision.
You Don't Know Which Channel Filled Your Seats Last Campaign
Your fare campaign ran across email, OTA partners, loyalty programme newsletters, and display ads. Your booking engine shows total conversions but can't tell you whether the sale email or the partner newsletter drove the most bookings. Attribution is guesswork.
How trimy Helps Travel Teams
Partner and Agency Channel Attribution
Create a unique tracked link per OTA partner, agency, or affiliate. Each partner gets their own link variant pointing to the same booking page — so you see exactly which distribution channel drives the most bookings.
Time-Limited Fare Links That Self-Expire
Fare campaigns have hard deadlines. Set link expiry to match the sale window — after the deadline, visitors see a graceful message instead of a dead booking page. No manual link cleanup required.
Geographic Audience Insights per Campaign
See which countries and cities are clicking your fare campaign links — valuable data for planning route-specific campaigns and understanding where demand is strongest before a promotion launches.
Smart Routing by Traveller Location
Route visitors to the correct regional booking page based on their country — one short link that sends UK visitors to your .co.uk site and US visitors to your .com site automatically. Fewer wrong-region bookings.
How It Works
Set Up Campaign Links per Channel
Create one tracked link per distribution channel: direct email, OTA partner A, OTA partner B, loyalty newsletter. All link to the same fare page but generate separate analytics.
Set Expiry to Match the Sale Window
Configure link expiry to align with fare end dates. When the promotion closes, all partner links gracefully expire — protecting your brand from dead-link complaints.
Distribute to Partners
Share the appropriate tracked link with each distribution partner. Partners use your link — not their own tracking — so attribution flows back to your trimy workspace.
Compare Channel Performance
After the campaign, compare clicks and booking proxies by channel. Renegotiate partner agreements with data. Prioritise channels that drive bookings, not just impressions.
AI Health Scores for Multi-Channel Fare Campaigns
trimy AI evaluates your fare campaign's UTM structure and channel mix — identifying channels with low engagement, flagging underperforming partners, and summarising overall campaign health in a shareable report.
Upgrade to unlockFrequently Asked Questions
Can I track which OTA or partner drives the most bookings?
Yes. Create a unique trimy link per partner channel. All links point to the same booking page; analytics are tracked per link. Compare click volumes and patterns per partner to understand which distribution channel performs best.
Can fare links expire automatically?
Yes. Set an expiry date and time on any link. When the fare window closes, the link redirects visitors to a configurable expiry page — no dead links, no manual cleanup. Available on Starter and above.
Can I route travellers to different regional booking pages?
Yes. Smart Routing (Professional and Business) lets you define routing rules by country. A visitor from Germany goes to your .de page; a visitor from the US goes to your .com page — all from a single short link.
Can I give each partner their own link without exposing my booking engine URL?
Yes. trimy links are short redirects — your destination booking engine URL is not visible to the partner or end user until after the redirect. You can also change the destination URL at any time without changing the short link.
How many partner links can I create per campaign?
There's no limit on the number of links per campaign. The practical constraint is your subscription's monthly URL quota (Free: 30, Starter: 1,500, Professional: 15,000, Business: 100,000).
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Ready to Track Every Travel Link?
Set up your first tracked link in under two minutes. No credit card required.