Does trimy add UTM parameters automatically?

Yes. When you create a link inside a campaign or apply a UTM template, trimy automatically appends the correct UTM parameters to your destination URL. This eliminates manual tagging errors and ensures every link in a campaign is consistently tagged.

Will my campaign labels appear in Google Analytics?

Yes. Any link tagged with standard campaign tracking fields will be correctly attributed in Google Analytics, GA4, Adobe Analytics, and any other analytics platform that supports campaign tracking. trimy follows the same tagging format that all major platforms recognise.

What are UTM templates and how do I use them?

UTM templates let you save common UTM parameter combinations — for example, your standard email newsletter or paid social setup — and apply them to new links with one click. This saves time and enforces consistency across your campaigns without retyping values.

Can I use UTM parameters on custom domain links?

Yes. UTM parameters work with all trimy links regardless of whether they use the default trimy.io domain or a custom branded domain. The short link handles the redirect and passes UTM parameters through to the destination URL.

How do I see campaign tracking performance in trimy analytics?

trimy's analytics dashboard has a dedicated campaign breakdown showing clicks grouped by source, channel, campaign name, keyword, and content variation. You can filter by date range and compare performance across different campaign combinations to see which drive the most traffic.

Do UTM parameters affect the length of the short link?

No. The short link itself remains short regardless of how many UTM parameters are attached to the destination URL. trimy stores the full tagged URL internally and presents only the short code to your audience.

Attribution

UTM Builder: Perfect Campaign Attribution, Automatically

trimy's UTM Builder automatically tags your links with campaign tracking labels. Organize links into Campaigns, enforce naming consistency, and track attribution — no manual link building, no tracking errors.

Build your first UTM link

Build Once, Never Typo a UTM Again

utm_source

newsletter

utm_medium

utm_campaign

q3-launch

generates

trimy.io/launch?utm_source=newsletter&utm_medium=email&utm_campaign=q3-launch

What Is UTM Builder?

UTM Builder is a tool that automatically adds campaign tracking labels to your trimy short links. Instead of manually building long, error-prone URLs, you simply fill in a form — where did the traffic come from, which channel, which campaign — and trimy builds a perfectly tagged link in seconds.

The real power: Campaigns. Create a Campaign in trimy by saving a name, base URL, and your standard tracking values (source, channel, campaign name). Every link created under that Campaign inherits those values, so your whole team uses the exact same naming. No more "campaign" vs "campaigns", no more "Instagram" vs "instagram" confusion. Consistent tracking across your entire organization.

Don't know what to name it? At link creation, trimy's AI suggests UTM parameters based on the destination page — one less thing to standardize by hand.

How UTM Builder Works

1

Create a Campaign

Set up a Campaign with your organization's standard tracking values once — give it a name, a base URL, and your tracking details (e.g., source: "email", channel: "newsletter"). All links created under this Campaign inherit these values automatically.
2

Select your campaign details

When creating a link, fill in your campaign details: where the traffic comes from (e.g., email), the channel (newsletter), the campaign name (summer-sale), and optionally a keyword or ad variation. trimy combines everything into a clean tagged link automatically.
3

View in Google Analytics

Your link now includes all UTM parameters. When users click it and land on your site, Google Analytics captures every parameter. You see exact attribution: which channel, medium, and campaign drove each conversion.
4

Audit in trimy

trimy's dashboard also shows all UTM parameters for each link, giving you a native view of campaign tags without leaving trimy. Compare all campaigns from one unified dashboard.

Real-World Use Cases

Multi-Channel Campaign Consistency

A marketing team runs a product launch across email, social media, and paid ads. Using trimy's Campaign feature, every link is tagged with the same campaign name and channel labels. Google Analytics perfectly attributes each channel — email vs. social vs. paid — without any manual work.

Affiliate Link Management

An affiliate network asks partners to use trimy for link tracking. Each affiliate gets their own source label, each platform gets its own channel tag (blog, email, social). All affiliate traffic is tracked in Google Analytics with perfect attribution to every partner and platform.

Event Marketing

A company runs a conference booth and email campaign promoting a webinar. trimy's tracking labels booth links, email links, and social promotions as separate channels — all under one campaign name. See exactly which channel converts best without any manual tagging.

Team Collaboration

A 50-person marketing team uses trimy's standardized Campaigns. Everyone creates links under the same Campaign, inheriting the same channel labels and campaign naming automatically. No more arguing about capitalization or naming conventions. Perfect consistency across all links and campaigns.

UTM Builder Features

Campaign Organization

Create named Campaigns with preset tracking values. All links created within a Campaign inherit those values automatically, ensuring consistent tracking labels across your team.

Validation

trimy validates your tracking labels automatically. Clean, properly formatted links every time — no manual errors, no broken attribution.

UTM Preview

See the full tagged destination URL before you create the short link. Know exactly what Google Analytics will see before you go live.

Analytics Integration

trimy shows tracking labels and click analytics for all your campaign links in one unified dashboard — channel breakdown, top sources, and time-series trends.

UTM Builder by Plan

Plan	UTM Builder	Campaign Tracking	Team Shared Access
Free	Available	Available	— (no teams)
Starter	Available	Available	Shared within 1 team
Professional	Available	Available	Team-shared (up to 5 teams)
Business	Available	Available	Full team access (up to 30 teams)

Frequently Asked Questions

What's the difference between the campaign name and the keyword/term field?

The campaign name identifies your overall marketing initiative (e.g., "black-friday-2024"). The keyword/term field is for the specific product or search term being promoted (e.g., "winter-coat"). The keyword field is optional; the campaign name is essential.

Can I edit UTM parameters after creating a link?

Yes. Since your URL is tied to the trimy short link, you can change the destination URL (and thus the UTM parameters) anytime. Your short code stays the same, but where it redirects can change.

How do I view my campaign tracking data in Google Analytics?

In Google Analytics 4, go to "Reports" → "Traffic" → "Source / Medium" to see which sources and channels drove traffic. The "Campaign" and "Content" reports show your campaign names and ad variations. trimy links work exactly like any other tagged link.

What if I need additional tracking labels beyond the standard fields?

trimy supports the 5 standard campaign tracking fields (source, medium, campaign, keyword, and content). For any additional custom labels, you can add them directly to your destination URL and trimy will pass them through automatically.

Can my team collaborate on Campaigns?

Yes. Campaigns are shared across all team members. One person creates a Campaign with standard UTM values; everyone on the team can create links under it — ensuring perfect UTM consistency and aggregated campaign analytics for the whole team.

Do UTM parameters affect my short link performance?

No. UTM parameters are only visible to Google Analytics and similar analytics tools. Your short link remains short and clean — the UTM parameters are invisible to end users.

Perfect UTM tags, automatically.

Stop building UTM links manually. Let trimy generate perfect attribution tracking every time.

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UTM Builder: Perfect Campaign Attribution, Automatically

Build Once, Never Typo a UTM Again

What Is UTM Builder?

How UTM Builder Works

Create a Campaign

Select your campaign details

View in Google Analytics

Audit in trimy