Deep Linking: Open Your App Directly
trimy's Deep Linking technology detects mobile devices and routes users directly into your app, bypassing the browser entirely. Custom deep link schemes with smart App Store fallbacks — all automatic.
Set up deep linking freeOne Link, the Right Destination Every Time
What Is Deep Linking?
Deep Linking is the ability to route mobile users directly into your app at a specific screen or page, instead of landing them in the browser or on the App Store. When a user clicks a deep link on iOS or Android, trimy's system detects their device, opens your app, and navigates to exactly where you want them — whether that's a product page, a checkout flow, or a onboarding screen.
This is transformative for mobile-first businesses. Instead of losing users to a browser redirect, you keep them in your app where engagement rates are 3-5x higher. If your app isn't installed, trimy automatically falls back to the App Store or a web alternative.
How Deep Linking Works
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1
Enable deep linking on your short link
Enable Deep Linking on your trimy short link (available on Professional and Business plans). Set the destination for each platform — where iOS users go, where Android users go, and a fallback page for anyone who doesn't have your app installed.
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2
User clicks the link
On mobile, trimy detects the device OS and routes accordingly. iOS users are sent to your iOS destination, Android users to yours. The OS handles launching the app if installed, or the fallback URL you specified if not.
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3
Navigate in-app
Your app opens directly to the right screen — whether that's a product page, a sign-up flow, or a personalised welcome. Users go straight to where you want them, with no extra taps.
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4
Track analytics
trimy logs the click on the deep link — device type, OS, country, referrer, and timestamp. Combine deep links with UTM parameters to attribute which campaigns drive the most clicks to your app destinations.
Real-World Use Cases
E-Commerce Product Links
A mobile shopping app sends push notifications with trimy deep links to specific products. Users tap the notification, open directly in-app to the product page, and convert 4x more than users sent to a browser.
Social Media Sharing
A dating app shares match profiles via WhatsApp and Instagram using trimy deep links. If the recipient has the app, they open directly to the profile in-app. If not, they go to the App Store. Frictionless discovery.
Event Ticketing App Invites
An event platform sends invite links via email and SMS. Registered users open directly to the event details in-app. Unregistered users hit the App Store. 70% higher conversion than browser-first links.
Referral Program Promotions
A fitness app shares referral codes via deep links. Existing users open the referral screen in-app with one tap. New users install the app, see the referral code pre-filled, and redeem immediately.
Deep Linking Features
iOS Deep Link Schemes
trimy detects iPhone and iPad users and sends them straight into your app. If your app isn't installed, they're automatically sent to the App Store.
Android Deep Link Schemes
trimy detects Android users and opens your app directly. If your app isn't installed, they're automatically sent to the Play Store.
Smart Fallbacks
If your app isn't installed, users automatically go to the App Store (iOS) or Play Store (Android), or a custom web URL you specify.
Deep Link Analytics
Track which deep links drive the most clicks, which campaigns perform best, and how click volume trends over time. All standard trimy analytics dimensions (device, OS, country, referrer) apply.
Deep Linking by Plan
| Plan | Deep Linking | App Platforms | Fallback Options |
|---|---|---|---|
| Free | Not included | — | — |
| Starter | Not included | — | — |
| Professional | iOS + Android | iPhone & Android | App Store or custom URL |
| Business | iOS + Android | iPhone & Android | App Store or custom URL |
Frequently Asked Questions
How does trimy's deep linking compare to Universal Links?
trimy's deep linking routes users directly into your app — reliably on both iOS and Android. Universal Links require extra server-side configuration on your end, while trimy handles everything for you. For most marketing use cases, trimy gives you everything you need without the added complexity.
What happens if a user doesn't have my app installed?
trimy's smart fallback system kicks in. You can redirect to the App Store, Play Store, or a custom web page. This ensures no user is left without a destination — they just get the fallback instead of in-app experience.
Can I pass custom parameters in deep links?
Yes. You can include extra details in your deep link destination — like a product ID, promo code, or campaign name. Your app reads those details when it opens and takes the user straight to the right screen, creating a personalized experience from first tap.
Does deep linking work with iOS web clips?
Deep links work best when clicked from Safari or within other apps (WhatsApp, email, etc.). Web clips (home screen shortcuts) may behave differently depending on iOS version, but trimy supports them.
Can I track deep link attribution to campaigns?
Yes. Combine deep links with UTM parameters or custom identifiers in the destination URL. trimy logs the deep link click and analytics, so you can see which campaigns drive the most clicks to your app destinations.
Is deep linking available on custom domains?
Yes. Deep linking works on all short links, whether they use trimy.io or your custom domain. The deep link routing logic is identical.
Open your app directly.
Skip the mobile browser and take users directly to the right screen in your app. Start routing mobile traffic more effectively today.
Related Features
Advanced Analytics
Track deep link clicks and analytics to see which links and campaigns drive the most mobile traffic.
Learn moreCustom Domains
Brand your deep links with your own domain for trusted, recognizable mobile links.
Learn morePixel Retargeting
Retarget users who clicked your deep links with custom ad audiences.
Learn more